And Leading the Way to Prosperity

Published: Tuesday, September 11, 2012 at 03:55 PM.

Consumer Patterns – Trending from shorter-term Conspicuous Celebrity to longer-term Cultural Identification

John Gerzema, who oversees “the world’s largest database of consumer insights” to help companies anticipate and adapt to social change, provides statistics that may seem surprising, but are in fact compelling. His own summary is that,

“People are returning to old fashioned values to build new lives of purpose and connection … and a lifestyle more focused on community, connection, quality, and creativity.”

The intangible values (i.e. the “brand attributes”) of consumer choices have been slowly morphing since the dot-com boom & bust, and have been accelerating with the creation of a class of ‘real estate refugees’ after the mortgage/financial meltdown in 2008 – reforming how consumers, and the companies that want to anticipate their needs, conduct their business affairs and adapt with ‘leading edge’ branding:

“kindness and empathy” – up 391 percent

“friendly” – up 148 percent

“high quality” – up 124 percent

1 2 3 4 5 6

Reader comments posted to this article may be published in our print edition. All rights reserved. This copyrighted material may not be re-published without permission. Links are encouraged.

▲ Return to Top