And Leading the Way to Prosperity

Published: Tuesday, September 11, 2012 at 03:55 PM.

“socially responsible” – up 63 percent


“exclusive” – down 60 percent

“arrogant” – down 41 percent

“sensuous” – down 30 percent

“daring” – down 20 percent

These findings measure, and are contrary to the mainstream ‘common sense’ of increasingly fewer and fewer advertisers, the fact that ‘empathy’ and ‘kindness’ are NOT an economic weakness; and, in fact, are BETTER product and branding attributes than ‘arrogance,’ ‘daring,’ and/or ‘exclusivity.’ 400 percent is an enormous bias in attitude of what consumers have come to expect and affirm when making their choices in spending – and in living.

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