New coffee company building buzz

Published: Thursday, May 2, 2013 at 08:50 AM.

“What do I really want to do with my life?”

He missed sales, the corporate structure and enjoyed interacting with people, and sought a way to combine those loves with the skill set he had developed.

After several conversations with his wife Kristy and their three children, Zack, Jake and Nicole, the answer was clear as mud. They recalled that their favorite vacations were the ones where they relaxed on the back porch of a rustic cabin and drank great coffee.

Ford’s new path began brewing.

After letting the ideas percolate for a bit, he made a bold move in November and left his job to start Satellite Republic. After he explained the business plan to his mother, she loaned him $1,000 to get things moving.

Ford’s friends were confused by the sudden job change and it took a while to filter in that he wasn’t the sales rep for a new coffee company, but rather, the owner.

“I wanted a fun, quirky name for the company,” said Ford. “Everyone is connected. Satellites and republics both bring people together in their own ways.”

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