New coffee company building buzz

Published: Thursday, May 2, 2013 at 08:50 AM.

The quirkiness didn’t stop there.

Satellite Republic’s packaging, logo and labels, designed by brother-in-law Dave George were created to stand out against the competition.

“I wanted something completely different,” said Ford, “something Earthy.”

Ford enjoys naming his coffees as much as drinking them. Rocketboy is the moniker given to his Sumatra blend, Major Tom comes from Ethiopia, Planet Love hails from Costa Rica and Mosaic Moon uses beans from Guatemala.

While seeking the perfect roaster to create the company’s signature blends he visited a facility outside of Little Rock where he was able to sample the coffees they offered and customize his own flavors.

“For a coffee lover, it was like going to Disneyworld,” said Ford of the experience.

After the ultimate taste-test, Ford teamed up with the roaster and soon after found a partner in Edward “Bubba” Vance, who brought years of experience with import/export to the burgeoning business.

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