Bed tax numbers raise questions for TDC

Published: Thursday, December 5, 2013 at 09:40 AM.

Jenkins said she was informed by Tax Collector Shirley Jenkins that all collectors of bed tax have the choice of reporting by month or by quarter.

Collectors simply check a box for whether they wish to report monthly or by quarter.

“If October was a really good month there are some collectors who won’t report that until December,” Jenkins said.

She added that factor, in part, would help explain months in which the numbers spiked by 20 percent or more – January, September.

That reporting schedule does not erase a year in which bed tax revenue increased by more than 14 percent and revenue topped $1 million for the first time, but Jenkins said it could impact the marketing efforts for her team.

Jenkins has honed a marketing program for the coming year which is highly targeted by region and by season and month.

“My biggest concern is our marketing which has been targeted to the numbers,” Warriner said.

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