Bed tax revenue continues march in January

Published: Thursday, March 13, 2014 at 10:06 AM.

Tourism is spreading.

Bed tax numbers for January show that tourism revenue is marching into non-traditional months and the aggressive goals set out by Tourist Development Council executive director Jennifer Jenkins and her team hardly constitute pie-in-the-sky ideals.

Bed tax collection for January was up 3.48 percent compared to the prior year, numbers that take on a greater profile when considering that spike was on top of a blistering 24.43 percent increase in 2013.

That puts tax collections for the fiscal year 4.97 percent year over year.

Jenkins’ stated goal is a 20 percent increase year over year and the real tourist season has yet to even begin.

“We are pacing ahead of last year,” Jenkins told the TDC advisory council last week during its regular monthly meeting. “This is also the first month that the Tax Collector has required all collectors to report monthly.”

That some collectors reported monthly and others quarterly has been seen as a hurdle to accurately gauge seasonal marketing efforts and outreach by the TDC staff.

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