Bed tax revenue fell in November, but remains up for year

Published: Monday, January 14, 2013 at 09:50 AM.

The Gulf County Tourism Development Council reported that bed tax revenue slipped slightly year over year in November, but overall the gains of the prior fiscal year continue.

Bed tax revenue dropped 1.29 percent in November 2012 compared to the same month in 2011, but for the fiscal year beginning in October, which saw an increase over the prior year, bed tax revenue is up more than 90 percent compared to the previous fiscal year.

That continues an upward trend that saw the TDC collect 12.40 percent more in bed tax revenue for the prior fiscal year, said TDC director Jennifer Jenkins during last week’s board meeting.

Those numbers are confirmation of one opportunity that has been seen in the ongoing TDC research into quantifying perceptions of Gulf County and its amenities – that the shoulder seasons, particularly winter, offer growth opportunities.

That was underscored in a Visitor Perception Survey that was completed as part of a multi-layer research effort that will be discussed during a public workshop at 5:30 p.m. ET Tuesday, Feb. 5 in the Board of County Commissioners meeting room.

“The research is meant to affect not only what we do today but what we look at in the future,” Jenkins said.

The Visitor Perception Survey findings were discussed during last week’s meeting, though Jenkins emphasized that the survey is just one layer in the research being conducted into the Gulf County market, who does and does not visit and opportunities for building on the existing foundation.



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