Bed tax revenue fell in November, but remains up for year

Published: Monday, January 14, 2013 at 09:50 AM.

“This is just a midpoint,” Jenkins said.

The survey response, Jenkins said, exceeded expectations.

Some 21,000 were sent out, to visitors and non-visitors alike, and Jenkins hoped to receive back 350. But more than 745 came back completed and 400 were randomly selected – 300 visitors, 100 non-visitors.

“The sample size is well above what I was looking for,” Jenkins said.

The profile that emerges is a profile that shows that the vast majority of visitors drive to Gulf County, 90 percent identify themselves as being from non-urban – suburban or rural – households that include a married couple and, on average, 2.7 other members.

The age range is roughly 35-64 with household incomes typically between $50,000 and $150,000 per year.

“There is a Southern skew to those visitors, but the Midwest presence is very strong,” Jenkins said.

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