Bed tax revenue fell in November, but remains up for year

Published: Monday, January 14, 2013 at 09:50 AM.

However, Jenkins noted that 30 percent of non-visitors compare Gulf County to Destin and 26 percent think Gulf County is like Panama City Beach. Those perceptions, Jenkins said, provide opportunity to educate travelers on the distinct differences between Gulf County and Panama City Beach or Destin.

“What we have found is that we are not an uber destination. We have a lot of very good organic attributes that are very attractive to our visitors,” Jenkins said. “Not only do (visitors) know our beaches are not crowded, the visitors don’t want a crowded beach.”

When asked to provide adjectives to describe free time in Gulf County, visitors used phrases such as “at home” or “peaceful” and “happy.”

“I have never seen at home in one of these surveys,” Jenkins said.

Again, Jenkins stressed that none of the survey numbers were a definitive snapshot of Gulf County and its visitors, but combined with other aspects of the research being undertaken would provide a portrait of what the TDC is doing right and where it could be doing better moving forward.

Beach cleaning

Jenkins said she will seek approval from the BOCC this week to move ahead with a Request for Qualifications regarding beach cleaning.



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