Bed tax revenue rising, TDC approves special grant funding

Published: Thursday, May 16, 2013 at 11:38 AM.

The board took action on one of Jenkins’ major overhauls this year, a new rubric and award structure for special event funding from the TDC.

In past years, the special event funding has been something of a grab bag, but this year the concentration is on return on investment – how many heads to events put in beds and the extent of draw in a radius beyond 60 miles from Gulf County.

“We have to break from the past,” said board member and Port St. Joe Mayor Mel Magidson.

In one instance, the board denied an application for funding this year from Project Graduation of Wewahitchka Jr./Sr. High School due to the new award parameters.

The event was not seen a boon for tourism, despite the fine intentions, said board member Ronald Pickett.

The emphasis was on identifying so-called “signature” events and marking the calendar with so-called “niche” events, events which draw more locals and bed tax collection is not as “lofty,” Jenkins said.

“Our job is to spend the money as smartly as we can,” said Alyson Gerlach, who chairs the TDC marketing committee.

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