Bed tax revenue rising, TDC approves special grant funding

Published: Thursday, May 16, 2013 at 11:38 AM.

The marketing committee approved, and in turn the full advisory board approved, several signature events – signature events, Jenkins said, were those events in which the expected bed tax collections exceed the amount of the special event award.

Those events include the Scallop Festival, Blast on the Bay Songwriters’ Festival, the Great Florida Plein Air Paint Out and the Semper Fi Sisters Beach Blast.

Bay Day, held twice a year as a fundraising celebration of the St. Joseph Bay State Preserves, is currently considered a niche event that will become a signature event.

The niche events funded under the special grant funding were broken into categories.

Those categories are golfing, snowbirds, pet friendly, fishing, festivals, eco-tourism, art/music and the final category simply local.

A major component to the difference in funding niche and signature events is the role the TDC will play in marketing the events.

For the niche, more local, events the key is that the TDC will hold back 50 percent of any grant award to do the marketing, be it a fishing events such as the Sheriff’s Office annual tournament or a local event such as Ghosts on the Coast.

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