Bed tax spiking, TDC tweaks strategy

Published: Thursday, April 4, 2013 at 09:40 AM.

With bed taxes continuing an upward trend in January, the Gulf County Tourist Development last week put the finishing touches on a change in marketing strategy.

Executive director Jennifer Jenkins said bed tax revenue for January climbed 25 percent year over year, continuing a consistent upward arc for the TDC during the current fiscal year that began in October.

Save for one month, bed tax revenue in that time has grown by double digits each month.

The TDC marketing committee, and in turn the Board of County Commissioners, last week approved a new marketing strategy as Jenkins and her team enter the first full “season” of her tenure.

Jenkins came aboard in the spring of last year, pledging changes to a beleaguered agency but without the requisite time to make substantive tweaks.

This year is different.

The overhauled special event grant funding process is in place, a new sleeker and more uniform Visitor’s Guide is on the streets and the marketing strategy Jenkins has formulated will be accomplished in house and will focus on a new strategy.

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