Bed tax spiking, TDC tweaks strategy

Published: Thursday, April 4, 2013 at 09:40 AM.

Gone, Jenkins said, are the days when marketing would center on large media print and broadcast buys in markets such as Birmingham and Atlanta.

Jenkins said she will make perform some television guest spots herself, but the emphasis will be on using social media to market the county and its brands.

“It’s all based on content and that content will come from the community,” Jenkins said. “This is a change in philosophy. I think we’re going to do good things this way. I think we have the community to do this.

“It is important we create tools that are good for the consumer. Once we created these tools that are spokes of the wheel, our partners will be able to (access them).”

The emphasis will be on using social media such as Facebook, Twitter, Pinterest, Instagram and other outlets.

The strategy will be using those tools in different ways, at different points of the process of marketing the county and its assets.

For example, Facebook and Pinterest will be used to reach consumers out of the market, posting information and photos on upcoming events and photos, offering deals from partners and the like.



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