Bed tax spiking, TDC tweaks strategy

Published: Thursday, April 4, 2013 at 09:40 AM.

But once those folks are in market, the use of a more immediate outlet such as Twitter to connect immediately to alert consumers on happenings that day will be the focus.

“We will use each a little differently and for different reasons,” Jenkins said. “We are being stewards of the message.”

The change in strategy is already reflected in the work Jenkins and her team has undertaken for months, using Google analytics to assess the market, its assets and what draws a response from potential visitors.

The work is done completely in-house, reducing the need for vendors and also bringing more bang for the buck.

“This is the way to go,” said TDC marketing committee member Tony Whitfield of the new strategy.

The strategy also includes an overhaul of the TDC website, using the colors of the Visitor’s Guide and employing a selection of photos on the masthead that will be changed with the season.

“This is a plan for the whole year,” said marketing committee chair Alyson Gerlach. “That allows our partners to leverage their funds (in conjunction with the TDC).”



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