Bed tax spiking, TDC tweaks strategy

Published: Thursday, April 4, 2013 at 09:40 AM.

The change in strategy will also necessitate a different method of tracking return on investment, or heads in beds. Jenkins is working the Clerk of Courts staff to establish criteria to use to determine the effectiveness of marketing and promotions.

“That is what we’ve been asking about for years, measurement and tracking,” Gerlach said.


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