Bed taxes rising, TDC council seeks to keep eye on ball

Published: Thursday, June 5, 2014 at 09:41 AM.

The Gulf County Tourist Development Council is overseeing an upswing in visitors and bed taxes.

But with the Board of County Commissioners wishing to tap into the expertise of the agency administration, TDC advisory board members expressed concern about maintaining full focus.

TDC executive director Jennifer Jenkins presented to her board a plan for the agency’s staff to assist interim Economic Development Council director Towan Kopinsky in formulating a marketing plan for the EDC.

Under the plan, which was urged by the BOCC, Jenkins and staff members Kelli Jackson, the financial officer at the agency, and Michelle Perrin, who spearheads TDC marketing, would divide their time between TDC and EDC duties.

In short, they would help Kopinsky develop and implement a marketing plan and program for the EDC.

Jackson and Perrin would each expand their marketing work as the BOCC looks to establish an EDC using similar guidelines – an executive director, any staff and an advisory council – to that under which the TDC operates.

“We are learning a lot, but we need to figure out how to market things for economic development,” Jenkins said.



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