Fiscal year finishes with a bang for TDC

TDC

Courtesy of Marie Romanelli The TDC recently invited visitors to send the agency their best photos of the area. This photo of a bald eagle skipping along the shoreline could have been one, but Indian Pass resident Marie Romanelli shared it with our readers.

Marie Romanelli
Published: Thursday, October 31, 2013 at 09:38 AM.

Tourist Development Council executive director Jennifer Jenkins set a lofty perch to reach for the fiscal year just ended.

She and her team missed by this much.

With a September that brought in a bed tax revenue increase of 26 percent compared to the prior year – the second consecutive month showing an increase of 26 percent – TDC bed tax collections for the year ending Sept. 30 spiked 14 percent compared to last year.

Jenkins set a goal of 15 percent and was still trying to move on from her near miss on Monday.

“The numbers are very high for the past two months,” Jenkins said. “The last month we had any kind of increase like that 26 percent was in January.

“It’s great. Especially when you think that we really didn’t have a chance to kick in our concentrated marketing strategy until February.”

But that 15 percent – that would have been icing on a delicious cake.



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