Fiscal year finishes with a bang for TDC

Published: Thursday, October 31, 2013 at 09:38 AM.

And the work hardly ends as Jenkins has set a goal of 20 percent growth in bed tax revenue for the coming fiscal year, including a 30 percent increase in revenue for the so-called shoulder seasons of fall and winter.

To convert percentages into dollars, this past year’s fiscal year TDC budget was crafted based on a revenue projection of $600,000. The TDC collected nearly $900,000 in bed taxes.

As a result the TDC advisory council recently increased the projected budget for the just-started fiscal year at $650,000.

“I want to set those high goals because I don’t want us to be complacent,” Jenkins said. “I don’t spend ad valorem dollars. I spend bed tax dollars and I have a lot of partners. I owe it to them not to be complacent.

“And we have done this with not a lot of money. Six hundred thousand dollar is not a lot in the big picture.”

One critical aspect of the prior year, Jenkins said, was contracting an in-depth multi-layered research of a kind the TDC had never performed and provided a trove of important information about who visits Gulf County, why and what they do, where they come from and want from their experience.

The research helped shape marketing approaches across multiple platforms and was noted repeatedly by elected officials during decision making months after the research findings were released.

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