Forgotten Coast not so forgotten

Tourism

Pin-up value has once again increased interest in real estate along the Forgotten Coast.

Wes Locher
Published: Thursday, April 25, 2013 at 09:01 AM.

As winter fades into a chilly memory and with Spring Break behind us, Gulf County and the surrounding areas now look to the summer months when tourism is at its peak.

Local real estate brokers, rental agencies and the Tourist Development Council know that it’s time to kick into high gear as summer looms on the horizon.

The area has seen its share of ups and downs with numerous hurricanes and the oil spill which contributed to the housing market “crashing” here almost a year before the rest of the U.S.

So how are we doing?

After speaking with brokers, rentals and TDC representatives, it may or may not be a surprise to learn that Port St. Joe, Cape San Blas and Mexico Beach are currently experiencing some of the best tourism results of the past eight years.

Executive Director of the Gulf County Tourist Development Council, Jennifer Jenkins, noted that traffic to the new TDC website was up 21 percent in March and 87 percent since February, signifying interest in the new brand and the area.

Advertising programs were run in Atlanta and Birmingham to increase awareness of Port St. Joe as a vacation destination and a targeted search engine marketing program is drove additional traffic to the online hub.



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