Forgotten Coast not so forgotten

Published: Thursday, April 25, 2013 at 09:01 AM.

Things have also picked up on the Cape, said Denise Tarpley, manager at Cape San Blas Vacation Rentals. She mentioned that the company had its biggest winter to date and that summer bookings were “looking good” and that they had the best March in their 30-year history.

Adam White, Marketing Director for Gulf Coast Vacation Rentals said the rental company had a “tremendous year” so far with 90 percent occupancy over spring break and are already 95 percent booked for the Fourth of July weekend.

He credits the growth to the digital marketing strategies that the TDC pioneered for the area over the last year.

“We’re expecting a record high this year. Twenty-five to thirty percent of our references come from the TDC,” said White.

He cited the TDC’s social media workshops in helping locals work together to get visitors and new residents to Gulf Coast and explained that the TDC did a great job of spreading the word on the rental and real estate fronts.

White said their email correspondence regarding rentals was up 45 percent from the previous year, likely due to more guests “coming into the digital age.”

Though he appreciates the community being supportive of one another, White said that his favorite marketing strategy is to walk outside and take a photo of the beach and post it online.

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