Next week get schooled on Gulf County.
The Gulf County Tourist Development Council, Chamber of Commerce and Gulf Coast State College will team up to bring the first customer service and ambassador training program to the area.
The free training, which will take place from 6-9 p.m. ET on Wednesday, May 20 and again from 8:30 a.m. until 11:30 a.m. ET on Wednesday, May 21 in the conference room above Capital City Bank will give attendees a better understanding of how to represent Gulf County’s brand.
The training will be led by President of Gulf Coast State College Gulf/Franklin Campus Loretta Costin, TDC executive director Jennifer Jenkins and Chamber President Paula Pickett.
“We’ll use the visitor’s guide as our textbook,” said Costin. “It’s for employees of businesses in Gulf County to make sure they really are brand ambassadors to the area.”
The organizers have encouraged the WorkForce Board, county and city staff, police officers, business owners and even high school graduates to attend to make themselves better representatives of the place that they call home.
“Everyone needs to know how to provide info that will allow visitors to have a great experience,” said Jenkins. “We want to make sure they understand the essence of Gulf County.”
The first section of training will teach attendees their role as ambassadors for Gulf County and the sessions will provide insight into the demographics who visit the area, where they visit from and the activities they participate in when they’re here.
The second section, led by Pickett and Gary Hite of Seahorse Water Safari, will cover the history of Gulf County along with numerous historical sites and what to do while in town.
The third and final section of the training, focused on customer service, will provide strategies for going the “extra mile” for the customer and how to create repeat visitors.
Jenkins said that the training was born of transforming Gulf County into a luxury brand, which she clarified, does not necessarily mean a place with the highest price, but rather a place with a high emotional connection associated with it.
“It came out of knowing how passionate the locals are about Gulf County,” said Jenkins. “You’d be amazed at how many people are passionate about things, like scalloping, that we may take for granted.
“Eventually we want to have the community be the voice of the brand.”
Those interested in attending should register in advance by calling GCSC at 227-9670.