~TDC research foundation for future marketing~

Published: Thursday, February 21, 2013 at 11:33 AM.

Turns out the typical visitor to Gulf County looks a lot like those who choose to make the county home.

The Gulf County Tourist Development Council over the past six months undertook a series of research studies to assess those who choose the county as a destination getaway.

How often? From where? To do what?

That research came to dovetailing conclusions when compared to the demographics of those who call the county home – there is distaste for traffic and crowds; water and sunsets are at the center of activity; relaxation and a laid-back lifestyle are primary attractions.

“It is great to have a visitor profile that matches our community profile,” said TDC executive director Jennifer Jenkins. “It is a great opportunity. It’s a great community.

“I took away that we have an avid loyal visitor, we know a lot more about who they are, we know where we need to go and we know that our visitors are very passionate.”

The results of a multi-layered study of the local tourism market was approved the TDC board and Board of County Commissioners last year.

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