~TDC research foundation for future marketing~

Published: Thursday, February 21, 2013 at 11:33 AM.

The results from the four provided an overlay of what the Gulf County tourist market looks like.

That market is one comprised typically of married couples who tend to be ages 35-64, with a near majority landing in the 50-64 age range. They typically travel with significant others, plan their vacations in advance, have some college and a whopping 92 percent drive to Gulf County.

Jenkins noted a significant number: while 52 percent say they travel with their children, just 30 percent attest to having children in the household suggesting that 22 percent are traveling with adult children, adding to the legacy of a trip to Gulf County.

A majority of visitors hail from the South – particularly Georgia, Alabama and Tennessee – and have household incomes that land in the middle to upper class.

However, the area also draws a strong Midwest component – Wisconsin, Ohio, Michigan, Illinois, Minnesota – and those visitors tend to be in higher income brackets, slightly younger and more long-range planners than visitors from the South.

“That Midwest corridor is strong,” Jenkins said.

Nearly 90 percent of visitors identify themselves as living in suburban or rural areas.



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