~TDC research foundation for future marketing~

Published: Thursday, February 21, 2013 at 11:33 AM.

One of the more surprising findings in the research is that fishing is not the be-all and end-all for visitors in Gulf County.

Among those visitors who responded to surveys, the percentage who described themselves as fishermen/women were outnumbered by those who identify themselves as explorers and outdoorspeople, planners or someone seeking solitude.

Among those surveyed who said they brought a “toy” along for outdoor play, those who answered “boat” were behind those who brought their bicycle or kayak.

“That was surprising to our stakeholders,” Jenkins said. “But what it was says to me is that I can wrap up my message on fishing into water activities.”

The visitor who comes to Gulf County does so knowing the beaches are clean, are mindful of managed growth, enjoy the beaches being pet friendly and are looking for an “escape.”

They want no major changes.

One of the more telling aspects of the survey came with “tag clouds” outlining the emotional and descriptive words visitors think of when thinking of Gulf County.

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