~TDC research foundation for future marketing~

Published: Thursday, February 21, 2013 at 11:33 AM.

“A brand needs to have an emotional connection,” Jenkins said.

Those tag clouds include words such as pristine, quiet, uncrowded, laid back, friendly, fun, peaceful, beautiful, wonderful, serene and natural.

There was scant concern about rainy days – about the only suggestion for additions was a theater with the writer adding that it “not a problem.” Rain was just liquid sunshine, another said.

“(In Destin) Beer is warm when you get home from the convenience store because the traffic is so bad,” one visitor wrote.

Another wrote, “It’s the pace – no traffic, cars, planes or anything. I love to get up and just have coffee with the sunrise. There’s nothing man can make that’s better than what God did (on Cape San Blas). You don’t ever want to go home. I haven’t ever found a place like it.”

There are opportunities.

For example, 32 percent of visitors to Gulf County said they stayed in Mexico Beach.



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