~TDC research foundation for future marketing~

Published: Thursday, February 21, 2013 at 11:33 AM.

“That is a great opportunity for us” to differentiate, Jenkins said.

While visitors know Gulf County beaches will not be crowded and will be clean, visitors associated Mexico Beach with more crowded beaches and more growth.

Those who are not even aware of Gulf County and all it offers provided another opportunity for growth, Jenkins said, particularly during the winter months when tourism is consistently down compared to summer, fall and spring, the survey indicated.

“We can do something more for snowbirds,” Jenkins said. “These opportunities will become the basis of my communication and my messaging. This will guide it. I can understand my medium and how I deliver my message.

“You use this and write your brand story and you tell about your brand.”

Jenkins said she envisioned taking the research and writing that story and that story becoming the spoke on the wheel for partners, selling Gulf County and its charms.

“We have a great opportunity to work together,” Jenkins said. “This is not just quantitative, it’s qualitative and it’s emotional. I am humbled. I am proud. Now I have to create the program to validate this (research).”

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