Hurricane season underway in Gulf County

Published: Thursday, June 13, 2013 at 13:06 PM.

“As always, safety is our number one concern, but we also have to be mindful that our livelihood is anchored around tourism,” Jenkins said.

In addition to keeping the local and regional media informed during disasters, Jenkins also communicates with local businesses and rental agencies so that important information is passed along to tourists both current and upcoming.

“Immediately after the storm, we are mindful of our messaging, finding that balance between assessing the damage, keeping everyone safe and letting visitors know we are back open for business.”

She also works alongside the county Public Works team to continually assess the beaches throughout hurricanes and storms, watching for damage or erosion that potential visitors may need to know about.

The TDC website is host to a travel advisory component that allows Jenkins to change the messaging at a moment’s notice, allowing for the latest information to be available at all times.

Based on her 20 years of tourism marketing experience, Jenkins praised the Gulf County EMS team.

“Marshal is top notch and the way everyone works together is amazing,” she said. “I certainly feel safe and confident when we are activated.”



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