New jewelry store offers more than pawn


Estate Jewelry and Loan is now open at 401 Reid Ave. It’s the first jewelry store to open in Port St. Joe since the 1970s. Owners Nicholas and Theresa DiLallo moved to Port St. Joe in August from Miami.

Wes Locher
Published: Thursday, December 19, 2013 at 09:04 AM.

It’s been an uphill battle for Reid Avenue’s newest business.

Estate Jewelry and Loan has opened its doors on Reid after months of construction and remodeling.

Lit up for the holidays and open late during the Christmas on the Coast celebration, the jewelry store has a spacious and well-lit aesthetic, despite long months of the windows being covered in brown paper.

After months of preparation, owner Nicholas DiLallo said he was happy to finally open his store.

“We’ve gotten a lot of positive feedback,” said DiLallo. “People seem to like the idea of having a real jewelry store.”

DiLallo’s jewelry store came under scrutiny when he went before city commissioners in August seeking a pawn license be approved.

DiLallo, who recently moved to Port St. Joe from Miami with his wife, Theresa, has worked in pawn shops nearly his entire life, and though his primary goal was to open a jewelry store, he also wanted to provide loan services to the community.

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