New kiosks add to Gulf County brand

Published: Thursday, October 10, 2013 at 11:23 AM.

Building a brand is no easy feat.

The Tourist Development Council rolled out its new visitor’s guide in March, launching a new brand for Gulf County that focused on the natural beauty of the area. The latest marketing strategy is a series of eight wooden kiosks stationed at area parks that will display information, important events and alerts for visitors and residents.

TDC director Jennifer Jenkins approached the county commissioners with the idea for the kiosks. Jenkins was inspired by similar kiosks planned for Salinas Park would be updated with water conditions and operated by the South Gulf County Volunteer Fire Department.

While the fire department ended up with a digital display, there was still value in setting up an information booth at the park.

Joint Fire Chief Melissa Larsen said that there is regular communication between the fire department and the TDC. Any time Larsen changes the colored flags that signify water conditions and the TDC updates the flags on the Welcome Center website.

Larsen said that the TDC kiosks will add another form of communication for visitors and should be very helpful.

 After Jenkins, with Larsen’s support, received approval from commissioners for the kiosks, strategic locations were chosen and the structures were built over the course of a month by the county maintenance team.

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