Numbers rising, TDC enters season

Published: Thursday, April 10, 2014 at 10:27 AM.

The switch from quarterly to uniform monthly reporting was critical to Jenkins for honing her marketing focus throughout the year.

Bed tax revenue mirrors a busy period of the shoulder season, typically and traditionally a slower time for vacationers and visitors, but one Jenkins and her team have been focusing on as they try to build tourism during such shoulder seasons.

The Welcome Center in Port St. Joe saw a jump in visitors of 31 percent and traffic to the agency’s website has increased 169 percent.

Last month alone, Jenkins and her team distributed some 15,000 visitors’ guides.

The number of Facebook fans, with a goal of 10,000 this year, has already reached over 9,600.

“The numbers are really good,” Jenkins said.

And the visitors noticed the effort and focus of the TDC, indicated several advisory board members.

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