Numbers rising, TDC enters season

Published: Thursday, April 10, 2014 at 10:27 AM.

“The branding is good. People are liking it. We are getting pretty good exposure with it.”

The underlying hope for the promotion was to increase awareness about Gulf County in the non-traditional tourist months of shoulder season. That exposure grows exponentially when linking to social media and online platforms.

And using that increased awareness of Gulf County as a springboard for additional promotions throughout the year.

The increase in Google impressions during the pre-spring and spring promotions total nearly 7 million. The goal across all platforms is 13 million, Jenkins said, a reachable goal.

The local partners benefit, Jenkins said.

For example, recent traffic indicates that during the early spring and spring period 46 percent of visitors were clicking through to visit the website of lodging, restaurant and outdoors partners.

“Handing off 50 percent of traffic is pretty good,” Jenkins said.

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