St. Joe engages Bank of Montreal on port development

Published: Thursday, October 4, 2012 at 09:59 AM.

Having exercised from the broad strokes marketing efforts to grow the Port of Port St. Joe, the St. Joe Company is going surgical.

St. Joe senior vice president Jorge Gonzalez told members of the Port St. Joe Port Authority last week that the company had engaged the Bank of Montreal to assist in the marketing efforts.

Gonzalez noted that a collaboration agreement signed early this year between St. Joe and the Port Authority anticipated bringing other parties into the port development mix and said the Bank of Montreal had some of the “top infrastructure folks” in North America.

“They are really plugged in to ports and logistics,” Gonzalez said.

Gonzalez said the marketing effort had reached a point where a third party was needed. A new port brochure has been created and provided a foundation for a newly-launched website promoting the opportunities at the Port of Port St. Joe, the last of Florida’s 14 deepwater ports to be developed.

Gonzalez noted the efforts to create more of a profile and engagement at the state level and said the broad marketing strategies were largely in place.

“This is a more surgical look at potential clients,” Gonzalez said of the Bank of Montreal. “This is playing offense for the port. They are selective about the projects they undertake. They are optimistic about the business potential at the Port of Port St. Joe, but the devil is in the details.

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