Market fresh

Farmer's Market

Attendance at the Salt Air Farmer’s Market in Port St. Joe is up for summer.

Wes Locher | The Star
Published: Thursday, June 19, 2014 at 08:57 AM.

Much like the heat, visitors to Gulf County are on the rise.

The official start of summer is near and the Salt Air Farmer’s Market, which arrives again 9 a.m. until 1 p.m. ET Saturday at City Commons Park in Port St. Joe, is blooming.

Farmers from around North Florida and Georgia travel to Gulf County stocked with fresh produce for purchase and local vendors sell homemade foods, crafts and jewelry. Live music keeps attendees entertained while they shop.

The goal of the market is to promote a sustainable food system on Florida’s Forgotten Coast.

“With summer, we’ve picked up a lot more traffic due to having a spot in the Tourist Development Council magazine,” said event organizer John Parker. “We have more vendors due to word of mouth.

“Locals and people from out of state are starting to recognize that we have a market here and that we’ve been consistent for six years.”

Parker said that partnering with the TDC allowed word of the market to spread into new areas around North Florida that the organization lacked the advertising budget to reach.

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