TDC celebrates successful fall marketing campaign

Published: Thursday, October 10, 2013 at 11:21 AM.

Jenkins reported on the TDC’s recently wrapped month-long Pinterest campaign that had visitors and residents identifying places around Gulf County through photographs posted online. The campaign raised awareness of the Forgotten Coast by spotlighting the beaches and other out-of-the-way gems.

“It was a fabulous promotion,” said Jenkins. “It’s all about getting the word out.”

Jenkins reported that the campaign led to a 40 percent increase in website traffic and a 273 percent increase in fans for the TDC’s Facebook page.

So far this year, 54,557 visitor guides had been shipped or distributed and visitation to the Welcome Center was up 14 percent from last year.

Jenkins said that she attributes the success of the campaign to showing potential visitors and residents the natural beauty that the area has to offer.

“We really captured the essence of Gulf County,” she said.

The marketing campaign led to other media exposure from Panama City news stations and travel bloggers.



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