TDC continues branding efforts as 2014 arrives

Published: Thursday, January 9, 2014 at 09:28 AM.

Additionally, the drink was required to sport one of Gulf Coast’s official colors of turquoise, orange, coral, emerald green or royal blue.

Pubs that participated in Bar Wars will be serving up the winning concoction year round and the drink debuted during the New Year’s Eve festivities.

The first 24 patrons to order the drink at one of the participating pubs also received a free GCFL tumbler.

“Everybody did great and the judges had a lot of fun,” said Jenkins. “Everyone was happy for Dockside.”

For Jenkins, an official drink was just the beginning of the TDC’s 2014 marketing efforts.

In order to put Gulf County and the Forgotten Coast on the map, she will send out a media release to 2,000 journalists and bloggers to provide more information about the area in hopes that travel writers will visit and spread the word of the beautiful beaches and small town charm.

This month, Jenkins will head to New York City to meet one-on-one with bloggers. The following month, Jenkins will head to Birmingham and host a media reception.

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