TDC continues to weigh fifth cent

Published: Thursday, July 25, 2013 at 10:17 AM.

Bed tax receipts have climbed rapidly the past two years and the TDC is projecting another jump in the coming fiscal year.

“We have to protect our brand,” Jenkins said.

This is particularly important as Jenkins and her team continues to roll out research, programs and funding directed at expanding the brand across a host of platforms to transform the county from a three-month summer hot spot to a year-round “boutique” destination, as she has consistently told the TDC board.

The TDC must weigh that protection against two major concerns voiced by the board.

One was jeopardizing the market price, with Gulf County perceived as a more affordable alternative to other locations along the Gulf Coast.

The other was taxing: should the TDC be underwriting, in part, a function of county government by taxing visitors when some collectors assert that services compared to tax collections are already off kilter.

After Friday’s budget committee meeting, Jenkins said the TDC continues to examine options, as was recommended by several members of the advisory board who are also members of the budget committee.

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