TDC off-season marketing plans will seek out Gulf County experts

Published: Thursday, September 5, 2013 at 09:45 AM.

Over the course of the month, 10 contributors will be awarded gift cards for their participation.

At the end of the month, one grand prize will be awarded that includes a week-long stay at a Barrier Dunes home courtesy of Gulf Coast Vacation Rentals, About Fun Charters will take the winners on a four-hour excursion of their choice, Dockside Seafood and Raw Bar will provide dinner for two, and travel expenses will be paid by the TDC, encouraging those from out of town to get in on the fun.

“We’re visually highlighting Gulf County,” said Jenkins. “We’re going to get some chatter going.”

The TDC will build awareness for the contest through e-blasts to their subscriber list of 24,000 people. They’ll be targeting female decision-makers, explorers and nature and pet lovers throughout Florida, Alabama and Georgia.

The campaign will also be promoted through Facebook and Google Ads to reach the widest audience possible. Jenkins’ goal is to reach 900,000 people by the beginning of October.

“People enjoy beautiful images,” said Perrin. “We wanted to explore what we could do with Pintrest in order to reach out to people.”

Jenkins reported that the bed tax collection for July was up almost 8 percent from last year and the TDC has exceeded their revenue projections for the fiscal year with reports from August and September still pending.

1 2 3

Reader comments posted to this article may be published in our print edition. All rights reserved. This copyrighted material may not be re-published without permission. Links are encouraged.

▲ Return to Top