TDC puts Gulf County on display for journalists

Published: Thursday, May 1, 2014 at 10:44 AM.

The writers have arrived.

Invited by Tourist Development Council executive director Jennifer Jenkins, 12 writers from various U.S. publications are spending the week in Gulf County to experience the outdoor playground firsthand.

The guided vacation comes as stage three for Jenkins’ marketing plans.

Previously, the TDC had set its sights on paid and shared media with a heavy focus on spreading the word of Gulf County through social media. With a goal to reach 10,000 Facebook fans for Gulf County in 2014, the number has surpassed 11,000 just four months into the year.

In preparation for the “earned media” push, Jenkins embarked on several missions throughout December and January to network with representatives from magazines and television stations.

While attending meet-and-greets in Birmingham, A.L. and New York City, Jenkins championed Gulf County invited interested parties to experience the area.

From Wednesday through Sunday, 12 journalists, bloggers, producers and editors from as far away as Phoenix, A.Z. and New York City will enjoy a five-day stay to feature excursions plucked directly from the pages of the Gulf County Visitor’s Guide.



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