Tourist Development Council committee talks trash

Published: Thursday, July 31, 2014 at 09:30 AM.

Jenkins said that since the Fourth of July she has received calls daily from residents who complain about the trash on the beach, the amount of people and the vehicles on the beach.

“I don’t think we do enough to educate our community partners,” said Whitfield. “We need to build more awareness with the public that this is a tourism-based community. A bigger piece of the marketing statement should be getting the word out.”

Gerlach said that while she understands the frustration with the trash, she remained optimistic, hoping that those visitors enjoyed their visit and would consider coming back.

“This community has to run somehow,” said Gerlach. “Without tourism, the community wouldn’t exist.”

Marketing plan

Jenkins said that moving forward; the TDC will operate under the mantra of, “growing Gulf County in a balance and sustainable manner.”

Areas of focus for this year’s marketing plans include further brand promotion, evaluating and adding partner programs, operation of the Welcome Center, administration and operation excellence and beach grooming.

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