Tourist Development Council committee talks trash

Published: Thursday, July 31, 2014 at 09:30 AM.

This year’s Winter Fun schedule will be managed directly by the TDC and will include social events to bring together visitors and residents.

The plan will be complete by September and marketing will begin in October.

Jenkins also shared results of a survey that went out to members of the TDC council along with lodging and travel industry partners and TDC staff members. Results showed that partners believed the TDC was on the right track with high marks given to goals, objectives, seasonal marketing, and communication programs.

According to the survey results, the biggest concerns were in the growth of the area outpacing infrastructure, especially areas such as internet and cell phone service, which get easily bogged down with additional users in the area.

According to Jenkins’ data, 63 percent of partners who responded to the survey saw growth in the winter season of December through February. She said that winter guests came mainly from Canada and the Mid-West and was trending toward an age of 50-60 rather than the median age of 70 seen in past years. The numbers showed that these guests were saying longer, one to two months on average.

Another 60 percent say growth in the spring months and 60 percent of partners said they had retooled their own marketing plans based off TDC efforts.

Since launching the new Visit Gulf website in May, Jenkins said nearly 60,000 people have visited.



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