Kerigan Marketing Associates, Inc. announced this week that Sara Backus has joined the Port St. Joe-based marketing and advertising agency as Senior Designer. Backus will lead all graphic design and art direction for the company’s creative services which include website design, corporate identity and multi-media advertising.
A Panama City native, Backus returns home after spending a few years in the soulful mid-south expanding and honing her craft. In Memphis, she served as Senior Designer at Counterpart Communication Design for six years. While there, she worked on a wide range of big brand accounts including P&G, FedEx, International Paper, xpedx, and Accredo, as well as many small businesses and received regional, national and international awards for excellence in design. Previously, she worked in the tourism industry as an in-house designer at I-1 Internet Group. Backus joins the four-person team of web developer Bryan Baird, office manager Renee Orand and owner Jack Kerigan.
“Leading the creative direction for our agency comes with great expectations. I’ve always believed in finding talented people,” Kerigan said, “and we received resumes from design professionals all over the country, Los Angeles to New York; people that knew this area and said living on Cape San Blas would be paradise. I feel very fortunate to have found someone like Sara. She is a disciplined designer and easy to work with. She’s already fit in well with our team.
“As Director of Marketing for Community Coffee I worked with The Richards Group and creative director, Mike Renfro, known for his work creating the Chick-fil-A cows, Motel 6 Tom Bodett and the Hummer campaign. With that foundation I’ve tried to bring a similar level of professionalism to our smaller accounts.”
Kerigan Marketing serves as agency of record for Tyndall Federal Credit Union and Florida State University Panama City.
Backus holds a Bachelor of Fine Arts in Graphic Design from Harding University in Searcy, Arkansas.
More information is available on the company’s website at http://keriganmarketing.com/about/sara/