Jeremy Dixon grew up on a steady diet of sports.

Jeremy Dixon grew up on a steady diet of sports.

His high school years in Port St. Joe (Class of 1998) were spent on the baseball diamond and basketball hardwood.

And, so, Dixon recently arrived on an idea to celebrate all things athletic in Gulf County – a new magazine.

Dixon’s “Sidelines” premiered early this month, a full-color slick periodical to be published six times a year and focused on what happens on and off the field among the county’s athletes, from youth leagues to an alumni section for former high school athletes.

“The magazine is hitting on two things,” Dixon said. “What is happening on the field and what is going on outside the field.”

The magazine, which carries a newsstand price of $2, is available at several local outlets. Dixon plans to have web presence and mobile app in the coming months, aiming in part at parents of athletes.

Dixon played baseball and basketball as a teenager and matriculated to Carson-Newman College before transferring to Florida State University.

Having studies economics at FSU and with a sales background, Dixon said, “He hit the ground running” in promoting his magazine.

“The county has such a rich history of sports,” Dixon said. “I grew up playing sports. The first thought I had about the magazine was pictures.”

Dixon wanted to provide a format for “full-colored, vibrant” pictures that “athletes would want to keep.”

Those photos, he added, would also attract parents seeking to secure memories of their child’s exploits on the fields of play.

“I wanted something that puts athletes on the front cover,” Dixon said.

The magazine will profile players and teams competing in county athletes and will also include a section celebrating those athletes who have advanced beyond high school and became standouts in college or even the professional ranks.

“Putting it all together, making it concise, that will be the learning curve,” Dixon said. “As with anything new it will take time. But a year from now I’d like it to be something that readers look forward to it and for it to have enough notoriety that people want to be in it.”