A Florida couple from Walton County is offering a more comfortable way to snorkel in the Emerald Coast. Their plan is to distribute the boards to companies for them to then rent out to customers.
SEACREST BEACH — A Walton County couple hopes to revolutionize the way people snorkel in the Panhandle.
County 30A residents Kathryn “KT” and Tim Christman recently launched a deal that they described as a refreshing way to do business.
Their plan, which kicked off this month, is to rent out ReefBoards to third-party companies for them to then offer to their customers.
To help spread their idea across the coast, the couple purchased the rights from the company to be the Panhandle’s sole distributor.
“Instead of setting up a business and being competitive with the local businesses, we are embracing the existing business owners in the communities by giving this to them to then sell and then make the majority of the profits on,” KT said.
Weighing 15 pounds, the buoyant board equipped with a neoprene face mask and see-through bottom can be rented from the couple for $100 a week. A minimum of five must be rented at a time, but interested companies would keep 100% of their profits.
RELATED: Incredible video shows shark circling swimmer in Panama City Beach
According to Tim, the couple first thought to distribute glass-bottom kayaks. They soon realized that might not be the most trendy option.
“We actually purchased one (a kayak), and then we took it out there and due to the weight factor and due to the waves, it’s just not a good, viable thing for kids and families,” he said.
Tim said their main focus was finding companies that were interested and ultimately spreading the business “from the ocean to some of those crystal springs that are out there.”
The Christmans added that in addition to being popular with children, ReefBoards also are perfect for the elderly, those with disabilities and anyone looking for a relaxed view under the water.
“Snorkeling is a challenge to some people,” KT said. “With this, parents can snorkel, (while) there kids could be on a (ReefBoard) ... and they can have the same experience.”
For more information, visit here.
This story originally published to newsherald.com, and was shared to other Florida newspapers in the GateHouse Media network via the Florida Wire. The Florida Wire, which run across digital, print and video platforms, curates and distributes Florida-focused stories. For more Florida stories, visit here, and to support local media throughout the state of Florida, consider subscribing to your local paper.